Larnaka Gets Gold!
Following our Bronze win last year at the first 'Cyprus Tourism Awards', we are delighted to announce that Larnaka Tourism Board has scooped a Gold award at this year’s event!
The awards were held on September 23, under the auspices of the Deputy Ministry of Tourism; ACTA (the Association of Cyprus Travel Agents)’; the Cyprus Hotel Association, and the Association of Cyprus Tourist Enterprises.
LTB won Gold in the category of ‘Strategy & Innovation’ - 1.2: ‘Initiatives to Extend the Tourist Season / Enrichment of the Tourist Product / Offering / Accessibility Enhancement’.
Specifically, the award recognises several projects launched by LTB that contribute to the overall experience that locals and visitors can enjoy in the region. These are:
1. The creation of Larnaka’s new artificial reef ‘Elpida’ - the largest vessel to be sunk in Cyprus, along with the island’s first snorkelling wreck the ‘LEF1’ – both of which were sunk at the end of 2019 and very quicky started to flourish with diverse marine life. Together with the world-renown Zenobia wreck, the new reefs offer divers a world-class experience.
2. The ‘Enriching and Greening Larnaka’s Beaches’ programme (Phase B’), which takes place annually and upgrades Larnaka’s organised coasts with a variety of actions. This year’s improvements included further open-air gyms; the planting of increased greenery; new benches and bicycle stands; and the placement of eco ashtrays at 10 beaches to keep them clean and free of cigarette waste.
3. ‘Larnaka Aesthetic Upgrading Project’ (Phase B’) which tackles the issue of visual pollution by creating areas where signage, umbrellas and the colour scheme of enterprises are given a more uniform appearance in-line with the character of their area. The pilot scheme saw the quaint square around Saint Lazarus Church transformed and is being followed by Valsamaki Street. Future plans include rolling out the project to the Art Workshops Neighbourhood and Piale Pasha promenade.
4. 'Larnaka Free Winter Experiences' – this popular programme of complimentary, weekly activities for guests of Larnaka region hotels during the off-peak period is always met with delight by those who enjoy a range of activities including authentic traditions in traditional villages, guided city tours, visits at pottery workshops, birdwatching, halloumi-making and basket-weaving demonstrations, wine tasting, and more.
During his acceptance speech the LTB Chairman of the Board, Mr Dinos Lefkaritis, thanked all the stakeholders of Larnaka region whose cooperation, and dedication are contributing greatly towards the common vision for a sustainable tourist destination. He noted that this year has been particularly tough in light of the global pandemic, and that this award recognises the hard work and ongoing efforts to enrich the region’s touristic offering through a series of innovative initiatives and projects.