How do you feel when you arrive in Larnaka region? What does the destination mean to you?  

The overwhelming comments we receive are that visitors feel a sense of returning to a familiar place; that they enjoy a warm and comforting home-away-from-home vibe - even on their first visit! 

It is this feeling that has inspired the Larnaka Tourism Board’s new branding. And of course, our annually returning flamingos are woven into this sentiment, as they are the most famous of our repeat ‘guests’!  

As such, Welcome Back is not just a new slogan, but a commitment to the traditional hospitality and local authenticity that you will always experience when visiting Larnaka region. This is intertwined with a new logo that brings together all the colours and defining elements of the region that our regular visitors have embraced. 

The new branding materials and visuals will be rolled out in stages, whilst the concept was presented at a launch event held on May 31, 2024 . Read all about it here.